32,6 billion CHF were spent by consumers in 2016 in Switzerland for fast moving consumer goods in retail stores. Explore in which stores and why. Our data also show how the different industries invested gross advertising spendings of 5,4 billion CHF.
NIELSEN CONSUMERS 2017 SWITZERLAND
Consumers - Retail - Advertising
For the first time Nielsen publishes an overview of the commercial landscape in Switzerland. These data are supplemented by consumer preferences and advertising spendings.The data base is Nielsens consumer panel and total grocery panel data as well as a series of Nielsen studies.
CONTENT (excerpt):
Consumers in Switzerland and worldwide
* Shopping behavior
* Expenditures
* E-Commerce
* Consumer confidence
* Attitude towards store brands
Retail in Switzerland and Europe
* Food retailing
* Prestige Panel
* Shop types in the top 10 countries of Europe
Advertising in Switzerland and worldwide
* Total advertising market
* media-mix
* business by media
FEATURES:
* Intuitive navigation through the data
* Charts and tables
* Easy data sharing
* German and English
* Also available with data for Germany and Austria
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